SafeDrive, the app that rewards drivers for not texting while driving, received the first prize within the Auto Apps category, during Mobifest Mobile Awards 2015.
Mobifest Mobile Awards are a recognition of the most innovative Romanian mobile applications and mobile marketing campaigns. The finalists have been selected by a panel of mobile marketing and advertising experts. The evaluation was based on several criteria: innovation, design, structure, functionality, relevance and user experience. Within the Auto Apps category, the other finalists, who were awarded the second and third prize, respectively, were Auto.ro and Autovit.
By awarding drivers points for not texting while driving, SafeDrive app acts as an incentive for users to drive responsibly and, thus, increases road safety. Therefore, SafeDrive’s innovative approach towards texting while driving, a recurrent problem from the auto field, has been recognized with the first prize within the Auto Apps category, during Mobifest Mobile Awards 2015.
“We are excited to receive this award, as it reflects our contribution to the auto field both locally and abroad”, said Tudor Cobâlaș, the cofounder of SafeDrive app.
SafeDrive is a mobile app that awards drivers points for not texting while driving. Once a driver exceeds 6 mph or 10 km/h, the SafeDrive algorithm starts awarding him points and the “Release” button appears on the screen, helping him drive safely without distractions. If the driver ever wants to use his phone while driving, he has to press the “Release” button, which will result in losing the points he earned that trip. When he arrives at the destination, the points will be added to his account. The earned points can be spent in the SafeDrive Marketplace, an ever-growing shop with discounted products from partner companies.
About Mobifest Mobile Awards:
Mobifest Mobile Conference is a reference point in the Romanian mobile field. The conference covers a wide variety of topics, ranging from mobile campaigns, to social networking, mobile commerce and mobile applications. The conference ends with Mobifest Mobile Awards Ceremony, when the best mobile apps and mobile marketing campaigns are awarded.